Larson Storm Door Aisle Reset – Lowe's
Led the 2025 nationwide redesign of the Larson Storm Door aisle in Lowe's, one of the largest projects of my career. I managed the creation of 75+ deliverables, blending innovative design with strategic thinking to elevate the customer experience. The success of the initiative earned me the opportunity to present directly to Lowe's corporate executives.
Other Retail Space Designs
Fiberon Dealer Showroom Banners
Developed a cohesive multi-banner display system for Fiberon dealer showrooms, with each piece highlighting a distinct product line. Introductory banners were also created to establish brand presence and guide customer flow within the space.
In-Stock Packaging for Lowe’s
Created in-aisle packaging for Therma-Tru’s advanced feature doors, incorporating a color-coded wayfinding system to support shopper navigation. Gold, shown here, was used to represent the highest level of product features available in aisle.
In-Stock Packaging for Lowe’s
Created in-aisle packaging for Therma-Tru’s advanced feature doors, incorporating a color-coded wayfinding system to support shopper navigation. Maroon, shown here, was used to represent the second highest level of product features available in aisle.
Tradeshow Booth Designs
2025 AIA Tradeshow Booth
Collaborated with an external agency to develop a suite of large-scale graphics for the AIA Conference on Architecture and Design. The final pieces supported a cohesive, visually impactful tradeshow booth experience.